Madison Metro Transit Onboard Survey
Madison Metro Transit provides fixed-route bus and complementary paratransit services in the Madison, WI metropolitan area. The Metro Transit Network Redesign designed a route system that better meets the needs of Madison- area residents and businesses by increasing access and frequency, decreasing travel times, and improving the quality of transit riders’ experience. The new BRT system is part of an effort to provide better access to jobs, reduce travel times, and improve transit equity throughout the region. Madison’s first BRT line running east-west was launched on September 22, 2024. The second line is currently in the design phase with construction planned for 2027/2028 and service beginning in 2028.
In partnership with Cambridge Systematics, Canete Medina conducted an on-board passenger survey that was used to document riders’ experience with the redesigned transit network, as well as for ongoing transit service planning and implementation of Metro’s Title VI Program. Data gathered from this survey was also used by the Madison MPO for long-range planning. Canete Medina was primarily responsible for performing the data collection (field work) of the onboard passenger survey (including developing four online surveys) and data encoding. Canete Medina also assisted in survey design and preparation of the survey administration plan. The field work was conducted in April 2024.
The online survey can be viewed at https://www.metro-survey.com/en/long-form/ using the test code WES-00030.